Our Story

Alpine Modern is a curated design brand based in Boulder, Colorado founded by husband and wife, Lon and Lauren McGowan in 2013. The company began when we opened Alpine Modern Shop, a home and gift boutique, in downtown Boulder. Our passion for modern design, the mountains, and architecture led us to publish our online Editorial stories. We opened our first café in August 2015 with the desire to create a physical space for the community to gather.

We have since expanded our online shop offering thoughtfully curated products from design partners around the world that unite modern aesthetics with cozy mountain living.

If you ever find yourself exploring the mountains near Boulder be sure to stop by and say hello. Our café on the historic Hill in Boulder serves espresso coffees and teas, wine and beer, and a full all-day menu. Our coffee bar and retail gift and home shop are located downtown on Pearl Street.

Thank you for your interest and support in our endeavors.

Lon and Lauren McGowan, founders of Alpine Modern


Our Mission and Vision

To grow and support Boulder’s community of design-minded progressives that strive for better over more through our expressions of retail shops, restaurants, events, thought leadership, and charitable efforts.

Follow Us

We send emails about once per week and they come directly from us, Lon and Lauren McGowan, founders of Alpine Modern. We curate and share with you a list of inspiring stories, found objects, and designs we love. These emails are a snapshot of what we discover every day—at home, at Alpine Modern, in Boulder, or out in the world. Our hope is that they inspire you to do something great. You may unsubscribe anytime.

We Believe in Better Over More

By moving past the idea of “more” and focusing on “better,” we realize what’s important to us. We believe that when something is both beautifully and functionally designed, it earns a place in our lives.