Our Story

Alpine Modern is design-forward lifestyle brand based in Boulder, Colorado founded by husband and wife, Lon and Lauren McGowan in 2013. The company began when we opened our first retail location of curated home decor and gift. Our passion for modern design, the mountains, and architecture led us to publish our online Inspirations. We opened our first cafe in the Chautauqua neighborhood in August 2015 with the desire to create a physical space for the community to gather.

If you ever find yourself exploring the mountains near Boulder be sure to stop by and say hello. Our cafe in the historic University Hill neighborhood serves espresso coffees and teas, and an all-day menu prepared fresh in our kitchen. Our Pearl Street location is a coffee bar combined with a gift and home decor boutique.

Thank you for your interest and support in our endeavors.

Lon and Lauren McGowan, founders of Alpine Modern


Our Mission and Vision

To grow and support the community of design-minded progressives that strive for better over more.

Contact Information

Curious about which one of us to contact? Well, sometimes we are too but here’s a short explanation of our roles to help:

Lauren is the buyer and curator for the Shop, oversees HR, reviews financials, maintains order, enjoys cross-stitch, essentially runs the company, and is the most amazing mother to our two children.

Lon is in charge of the Cafe and Coffee Bar, brand identity, marketing, and when printers don’t work (just unplug it and plug it back in). He thinks he’s in charge of Alpine Modern and Lauren agrees with him on this point. But he also codes the website so he can edit text as needed.

Director of Operations

Jon Baker

But, if you’re really interested making something happen at Alpine Modern, reach out to our Director of Operations.

We Believe in Better Over More

By moving past the idea of “more” and focusing on “better,” we realize what’s important to us. We believe that when something is both beautifully and functionally designed, it earns a place in our lives.