Alpine Modern in Its Natural Habitat
We packed up the entire Alpine Modern Summer 2016 Collection and headed up Flagstaff Mountain in Boulder, Colorado.
We stopped halfway up the gorgeous, winding road to the summit. The secluded spot overlooking the city was the perfect place to set up for the shoot. Our good friend Garrett King (@shortstache) behind the lens, and another good friend, talented designer and illustrator Adam Sinda, modeling.
We wanted to capture our Alpine Modern Summer 2016 collection in the most natural and minimal form in which the products were designed and intended to be used. We didn't need a fancy backdrop or expensive studio. We "worked" in Boulder's beautiful backyard.
The goods we design and craft are all about elevating your life. Our mission is to bring modernism to mountain style. From our organic tees and versatile hats to our leather bags coated in an oil finish to repel the elements — our goods are crafted for the mountains but also for daily use and wear. △